Philosophy - TOMONOSHi!

SOPHISTICATED PLAY
DESIGN PHILOSOPHY

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THE MISSION

THE DECLARATION

TOMONOSHi! is:

i+d LaB

At the TOMONOSHi! i+d LaB our purpose is design that activates the imagination through touch, sound, smell, taste, and the body. Design that supports every human’s opportunity to play, explore the universe, experience joy, wonder, and have active social connections regardless of age. We will do this using the TOMONOSHi! Sophisticated Play Design Philosophy.

THE PERSPECTIVE

At the TOMONOSHi! i+d LaB we can make anything. There’s nothing we can’t make. The i+d LaB is a place for making, thinking, discussing, learning, investigating and doing. The i+d LaB is a sanctuary. We worship thru making. We believe in holistic design, total configuration of products, form, color, material, software and construction. Every member of the i+d LaB goal is to master the science and craft of play and playfulness, while acquiring the skills and knowledge to push an object to its most playful form without losing its sophistication.

THE WORK

TYPING ON

SIX PRINCIPLES

FUNCTION

TOMONOSHi! products must engage with the users imagination.

FORM

TOMONOSHi! products must be aesthetically playful, allow play or inspire play in any room.

PLAYFULNESS

Playfulness must be present in every TOMONOSHi! product.

QUALITY

TOMONOSHi! products are design with intention, integrity, innovation and imagination using the highest quality of materials.

SUSTAINABILITY

We are continuously working to develop innovative techniques to reuse materials and eliminate waste from our products and processes.

PRICE

TOMONOSHi! products should be reasonably priced. They never go on sale.

THE PROCESS

We imagine worlds and the many possible ways that consumers can play in our world..

We begin a detailed investigation searching for information that enables us to manifest the concepts we’ve imagined.

Combining the world we’ve imagined, with the information we’ve discovered during our investigation, we enter the design phase. We design holistically.

We begin to develop product prototypes, technology, and software that the consumer will need to play in our world.

Once we've proven that the technology + art we've imagined and designed work together seamlessly and meet the 6 principles of the TOMONOSHi! Sophisticated Play Design Philosophy we put it into production.

After a rigorous inspection to ensure that every solution meets the TOMONOSHi! Standard we share our world with the world.

TOMONOSHi!