i + d LAB

TOMONOSHi! MISSION & VISION
TOMONOSHi! BELIEFS
TOMONOSHi! DECLARATION
TOMONOSHi! is:
TOMONOSHi! WAY
THE TOMONOSHi! PURPOSE

At the TOMONOSHi! I+d LAB our purpose is design that activates the imagination through touch, sound, smell, taste, and the body. Design that supports every human’s opportunity to play, explore the universe, experience joy, wonder, and have active social connections regardless of age. We will do this using the TOMONOSHi! Sophisticated Play Design Philosophy.

TOMONOSHi! PERSPECTIVE

At the TOMONOSHi! I+d LAB we can make anything. There’s nothing we can’t make. The I+d LAB is a place for making, thinking, discussing, learning, investigating and doing. The I+d LAB is a sanctuary. We worship thru making. We believe in holistic design, total configuration of products, form, color, material, software and construction. Every member of the I+d LAB goal is to master the science and craft of play and playfulness, while acquiring the skills and knowledge to push an object to its most playful form without losing its sophistication.

THE WORK
SOPHISTICATED PLAY DESIGN

Fill in the blanks!

Drag the words into the correct blanks.

Humpty

sat on a
.
Dumpty had a great
. All the king’s
and all the king’s
couldn’t put Humpty together again.

Choices

DumptywallHumptymenhorsesfall
Lives: 3
 

We at TOMONOSHi! believe that we can make the world a more playful place by designing products and experiences that engage with the user’s imagination using the TOMONOSHi! Sophisticated Play Design Philosophy. Sophisticated Play Design is design that activates the imagination through touch, sound, smell, taste, and the body. It supports every human’s opportunity to play, explore the universe, experience joy, wonder, and have active social connections regardless of age.

SIX PRINCIPLES
FORM

TOMONOSHi! products must be aesthetically playful, allow play or inspire play in any room.

FUNCTION

TOMONOSHi! products must engage with the users imagination.

QUALITY

TOMONOSHi! products are design with intention, integrity, innovation and imagination using the highest quality of materials.

PRICE

TOMONOSHi! products should be reasonably priced. They never go on sale.

SUSTAINABILITY

We are continuously working to develop innovative techniques to reuse materials and eliminate waste from our products and processes.

PLAYFULNESS

Playfulness must be present in every TOMONOSHi! product.

THE PROCESS
Phase 1: Imagine

We imagine worlds and the many possible ways that consumers can play in our world..

Phase 2: Investigation

We begin a detailed investigation searching for information that enables us to manifest the concepts we’ve imagined.

Phase 3: Design

Combining the world we’ve imagined, with the information we’ve discovered during our investigation, we enter the design phase. We design holistically.

Phase 4: Develop

We begin to develop product prototypes, technology, and software that the consumer will need to play in our world.

Phase 5: Produce

Once we’ve proven that the technology + art we’ve imagined and designed work together seamlessly and meet the 6 principles of the TOMONOSHi! Sophisticated Play Design Philosophy we put it into production.

Phase 6: Release

After a rigorous inspection to ensure that every solution meets the TOMONOSHi! Standard we share our world with the world.